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pbr /One of the biggest concerns among new copywriters is this: Im doing everything right, why isnt my copy converting? Dont forget about these simple rules when you are writing your own copy. This article will give you the hints you need to be more knowledgeable about copywriting.br /br /As you write your sales copy, arent you convinced that your prospect needs to buy your product because it has so many benefits? But apart from great copywriting skills, you need to know how to make your sales letter more believable and trustworthy. In other words, your copy needs to be supported with testimonials from field experts in your market and from people who have previously purchased your copy. Even if you have the best copy skills out there and your writing is beautiful, having testimonials will help you increase your rate of conversion. Its human nature to believe something more easily when you see other people like you supporting it. Check in with previous (happy) customers and ask them to contribute a little testimonial for you to use in your sales letter (with their permission of course). If they feel comfortable making them, you could ask them for video testimonials or audio testimonials which most buyers have an easier time believing. If you dont have previous customers, you can send out your product to other experts in your niche and ask them to review it. Once they look it over ask them if they would mind contributing an honest testimonial that you will be able to use in your sales copy. Getting testimonials from other experts in your niche will only increase your credibility and boost your sales, theres absolutely no denying that. br /br /Your headline is perhaps the most important part of your copy. You can get very far if you can master this one skill.br /br /Your sales copy cannot get you good results if your headline is not effective. Your prospects will see your headline before reading anything else in your copy. You have to capture their interest with the headline in order to make them read the rest of your copy. You want to make your headlines good, so take as much time as you have to with them. For best results, you should always be testing your headlines by creating several for each campaign and watching which of them converts best. You want to use the headline that converts best, and regular testing is the only way to determine this. There will be times when your conversion rate will fluctuate, at such times try a new headline that you think is more effective. Headlines are one of the main factors that can boost your conversion rate. Once you know you have a high converting headline on your hand, you can use it as a template for your other sales copies too. Create a swap file of your best headlines and use it for your sales letters.br /br /You might think that visitors wont read all the way through a long sales copy, so its okay to create a shorter version too. But remember that long sales copy always outperforms the short one. Rather than choose between them, choose both. Put both versions on your site so visitors can have a choice for which one they prefer. Be sure you still impart all the vital information necessary to lead your visitors into taking action on your offer. Avoid putting in unnecessary hype, but stick to giving out enough information about the product and its benefits. br /br /Overall, put in the time and effort to sharpen your copywriting skills and youll see a definite increase in sales numbers as well as a boost in your online business.br /br //p